About us

Lloyd Orr
Lloyd Orr is a dynamic boutique communications agency specialising in travel, tourism, leisure and lifestyle. We have 20 years experience delivering measurable results and outstanding return of investments for our prestigious clients that include tourism boards, airlines, online brands, hotel groups, exhibitions and sports bodies. From the core of media relations, to targeted online strategies, social media and cutting edge campaigns that drive the maximum exposure; the Lloyd Orr team work alongside clients to deliver coverage that matters, and delivers the cultural fit that produces the goods.

Our marketing services cover everything from brand development and in-market representation to digital marketing and special events. Our PR and marketing teams work closely together to ensure Lloyd Orr delivers an integrated spread resulting in broad reaching, creative outcomes for our clients.

Teamwork image_2

Lloyd Orr’s biggest asset is its people. We are a dynamic bunch of people with a collective set of skills and competencies. We love what we do and this translates to our work.


Wendie White, Managing Director

Our Legacy

Lloyd Orr’s roots began in the early 1990s when the Church Raitt Orr Group was founded.
However its actual origins were in Kenya 30 years before when Ian Raitt left the British army and started a Public Relations business in Nairobi. He was later joined by journalist, Colin Church, to form Church Raitt before Ian left for London in 1970 to found Ian Raitt Public Relations.

During this time, Patrick Orr began his own PR business in Nairobi in 1970 which merged with Church Raitt in 1975 to form Church Orr. When Patrick went back to London five years later, he joined Ian Raitt and Raitt Orr was born in 1982.

Very often PR businesses are driven by the demands of their clients and in the early 1990s, Ian Raitt achieved a remarkable win for Raitt Orr by landing the Dubai Tourism and Commerce Marketing (DTCM) account. The Raitt Orr offices in Buckingham Palace Road became the Board’s offices in London, transforming the agency and adding hugely to the work load. Raitt Orr recruited a young South African, Antoinette Lintvelt who soon made herself indispensible to Raitt Orr as well as DTCM. This proved to be the best move by the company.

With growing confidence in the agency, DTCM decided to expand its operations to Africa and Church Orr in Nairobi was signed on, with Colin Church at the helm. As DTCM flourished, Dubai Tourism saw the opportunity arising in the dynamic post-apartheid South Africa. Resources were pooled, Church Raitt Orr came together, and Antoinette was given the task of promoting Dubai in South Africa. Antoinette began to build a viable PR concern with expertise in tourism to rival the best. Inevitably there were bumps in the road but she drove ahead, fortified by Oliver Prittie and her own talent for hard work. Lloyd Orr was born from Church Raitt Orr and still prospers under the leadership of Wendie White.

It has been a long journey. We can all take pride in the outcome and in the dedicated work we still produce for our clients.
– Patrick Orr

Antoinnette Image

Antoinette Lintvelt Lloyd

Upon completing her Honours degree with majors in Economics and Politics, at the University of Natal Pietermaritzburg, Antoinette travelled to London, and soon after joined Raitt Orr & Associates.

Antoinette became involved with all aspects of running one of the major accounts – namely the Dubai Commerce & Tourism Promotion Board. Dealing with the media, the travel industry and commercial organisations on a day to day basis, Antoinette gained invaluable experience in the public relations and marketing fields.

She returned to South Africa after two and a half years to establish the Lloyd Orr Communicaitons Office in Sandton, in May 1996.

Besides being responsible for the general office administration and budgets, Antoinette presently administers several accounts including the Government of Dubai, Department of Tourism & Commerce Marketing, the Australian Tourist Commission, and Radisson SAS Hotels & Resorts Worldwide.

Antoinette is a member of The International Public Relations Association (IPRA), the Public Relations Institute of South Africa (PRISA) and the Public Relations Consultants Chapter (PRCC), SKAL International (Association Internationale des Professionals du Tourisme) and was appointed President of the Association of National Tourist Office Representatives in South Africa (ANTOR) 1997 – 2001.

Our Mission

To be the Southern and Pan African market leader in travel, tourism and lifestyle communication, digital marketing, representation and destination management, providing real growth and tangible results for our clients.

Our Vision

To provide a strong partnership platform for organizations to thrive and grow in the Southern and Pan African travel, tourism and lifestyle business arena.

Our Team

Lloyd Orr’s biggest asset is its people. We are a dynamic bunch of people with a collective set of skills and competencies. We love what we do and this translates to our work.


Lloyd Orr is privileged to work with some of the most prestigious clients in the world. For some we provide an all encompassing service and for others, strategic bespoke projects that cater to a specific need. In all instances the Lloyd Orr team strive to rapidly align with the client’s cultural objectives and cut through the clutter to achieve results.

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Lloyd Orr Global

International Tourism Communications Network
Lloyd Orr is the Southern African representative of the fast growing global alliance network, ITCN (International Tourism Communications Network).

ITCN is a unique organisation which has drawn together the world’s foremost marketing communications and representation companies, all well respected and well known in their territories in the travel, tourism, lifestyle and communications sector. By providing clients with the expertise, experience and insight into local markets, ITCN provides its clients with effective solutions to all international communications challenges.

The ITCN network opens up many doors for our clients and potential new clients, allowing Lloyd Orr to provide assistance with press campaigns, digital marketing, trade campaigns, workshops and events not only here in Africa but around the world. And, in turn we provide the link that our global ITCN partners seek, right here in the tip of Africa!


Lloyd Orr belongs

It is vital to Lloyd Orr to be visible and stay at the cutting edge of what is on trend and topical. This are dynamic times and it is important for us to stay on top of our game. In order to do this Lloyd Orr belongs to a number of organisations and associations which keeps us in the network of information.

ANTOR ? Association of National Tourist Office Representatives

ANTOR – Association of National Tourist Office Representatives

ASATA - Association of South African Travel Agents ? partner programme

ASATA – Association of South African Travel Agents

BWSA ? Business Woman?s Association South Africa

BWSA – Business Womans Association South Africa

PRISA ? Public Relations Institute of South Africa

PRISA – Public Relations Institute of South Africa

JCCI ? Johannesburg Chamber of Commerce and Industry

JCCI – Johannesburg Chamber of Commerce and Industry




Save the Rhino www.savetherhino.orgAs a proud South African company, we are appalled by the atrocities that have befallen one of our very own African gems and we support the efforts of many to save these magnificent creatures for our future generations.
Save the Rhino


A note from our MD

Tips on how the trade can work with Tourism Boards effectively

The tourism boards or authorities of various countries and regions can really augment the travel trade’s offering to clients, whether from a corporate, leisure or MICE perspective.
The main aim of the tourism board / authority is to increase the number of visitors to a destination and one of their key functions, amongst other things, is to partner with the travel trade to make this happen.

Representing and having represented tourism boards / authorities in South Africa for a number of years, such as Tourism Australia, Namibia Tourism and more recently, Swaziland Tourism Authority and the Dubai Department of Tourism and Commerce Marketing; Lloyd Orr Communications has a wealth of knowledge on what works in this market, and on the most productive ways in which the trade can engage to the mutual benefit of the travel company and the destination.

1. Make sure you are on the tourism board’s mailing list. This will ensure you receive up-to-date informative e-newsletters, receive invitation to seminars and workshops, be on the list for any relevant incentives and that you don’t miss out on the opportunity to participate in fam trips and educationals.

2. Get to know the account managers and personnel at the tourism board. Building relationships is what this industry is about and it is good to have a contact in-the-know.

3. There are often marketing funds available to assist travel companies to promote a destination. Ensure you prepare concise and detailed proposals that clearly show expected ROI and intended benefit to the destination -you can never submit too much detail.

4. If you are preparing a pitch for a group, MICE, or even for your leisure clients, make use of the available collateral that the tourism board has available to assist you to promote the destination. Most tourist offices have maps and generic brochures tailored to specific targeted segments.

5. Find out if the destination has any online training programmes that you can participate in, to enhance your knowledge and demonstrate your commitment to learning more. For example VisitBritain has a BritAgent (www.britagent.com) programme, which can be completed in a few very educational modules and completed graduates are placed on a priority list for trade events, fam trips and the like. Online training programmes are a great way to enhance expertise to your clients.

6. Partner with the tourism board / authority at consumer shows. It is an excellent way to promote the destination whilst sharing costs.

7. Go to as many workshops and seminars as possible. The tourism boards / authorities invest much time, effort and money in these workshops in order to help you, the travel trade. You never know you might learn loads, make some great contacts and even win a great prize!


Lloyd Orr Credentials
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